“well-connected” people who care about their presence on the internet and about their reputation (we talk now about e-reputation), or people who run a business, develop a product or even people who just like to promote something private tend to create dedicated websites. For those who are not very “computer-scientists”, they tend to use the simplest way: a Facebook page or a Twitter account.
Through this article I tried to bring together all the best practices that I know, which are nothing but the basics of managing a Facebook page or a Twitter account:
0.000% of typing / grammar mistakes: first thing is first, this is the most intolerable mistake by the audience. Very badly seen, this kind of mistakes contribute to creating a negative impression and feedback. We are dealing with communication here, communication needs words, words need to be well built and perfectly associated.
Words association: this leads us to the second point: In order to deliver an influential message, words have to be well chosen. Examples like these lead directly to the point I am referring to: people / community ; participate / collaborate ; build / make. The weight of some is significantly heavier as to others’.
The “We” instead of the “You”: the use of the singular second personal pronoun “you” makes a psychological and communication gap between the page and its followers. It doesn’t contribute to building a homogenous community as well. In contrast of the first plural personal pronoun “we” which brings together all the audience (as well of the page promoters) on the same side, in the same target group, in the same community.
Structured speech: a post / comment posted by the page should have not only has a clear logical structure but also a physical one. Let’s think of using more spaces, empty lines and a good punctuation in our posts in order to deliver a clear message.
Easy-remembering sentences: when delivering an important message, we should try to build the sentence in a way that starts with the most important terms (example: “145 is the number of students who have graduated this academic year” is much more attractive and easy to remember than “The number of people that have graduated this academic year is 145”. The tendency of using numbers is also much more appreciated. A survey have recently proved that numbers could be easier remembered as words.
Picture are more influential than posts: when delivering an information / message, let’s try to make it into a good-looking picture. While being on Facebook, the human brain develops more interest in picture than posts. This is due to the habit that the users tend to scroll down the news feed faster and faster (as a repetitive boring task / routine). A picture catches attentions more effectively and much faster than a post containing sentences.
Max of audience: when we would like to reach the maximum of audience by a post. We should think first of all of what the most adequate time is. Researches and surveys have shown that the maximum of Facebook / Twitter users are mostly connected in 2 key-times referred as pics of audience: 16:30 (almost the end of a working day people are usually tired are tend more to check what’s going on on the social networks). 20:30, the night pic, almost everybody is home. People who don’t work in the IT field open their computers for the first time in the day.
Induce reactions: posts should work as stimuli, pushing people to react by liking and especially commenting is a very delicate work. The fact that people are committed to a page tends to make other see their networks activities in their own news feed (someone liked a page, someone commented on a page’s post… That how the popularity of the page increases through social networks.
Set a reasonable activity rate: Facebook tends to push down excessive posting by a profile / page. In an excessive posting case, the rank of the post decreases fast, less and less audience is reached. This is a spam-preventing policy of Facebook. Posts separated by a time frame of 2 to 3 hours should be a reasonable rate not to exceed in order to guarantee a longer presence in the news feed. Here is a related article which explains the execution of the Facebook algorithm which manages what post should remain in the news feed and for how long.
Stick to the objective: this the last and the most important (and trivial) point to respect when managing a Facebook page. A page has an objective / theme, which brings an audience interested in this theme / objective. Posting out-of-scope and irrelevant articles / picture would make the audience lose interest in the page itself. This means a loss of interaction, a loss of inducted activity, a loss of popularity.
Many of those point were discussed and put on the table with farkao